Skip to content.
|Networking government in New Zealand.
You are here: Home » Resources » News - @your.service » Previous Issues » 2005 » March 2005

@your.service - the latest round up of e-government

E-government Update

Welcome to @your.service, a regular round up of e-government news from New Zealand.

We aim to reach a broad audience, including government people, suppliers of IT and telecommunications services, people in the community who are following the progress of e-government, as well as international audiences.

Issue 13 - March 2005

Pilot marketing campaign for www.govt.nz


The E-government Unit has launched a pilot marketing campaign designed to generate awareness of the all-of-government web portal, www.govt.nz, and the range of information and services that can be found there.

The pilot, running in the 13 Christchurch City libraries, features the strapline
"All you need to know." The campaign depicts ordinary New Zealanders in a variety of everyday settings and highlights the information and services that are accessible via www.govt.nz when they need to interact with government at different times in their lives.

example web banner of portal campaign: 'all you need to know'

The pilot runs from January to April 2005, and will provide information about the effectiveness of marketing government online to specific demographic groups through infomediaries (in this case, librarians) in community centres.

Information gained from this pilot will be used to develop further strategies for marketing government online.

Other E-government News: