Google Earth New Zealand

Google Earth New Zealand

August 14, 2007

Tourism New Zealand has become the first tourism authority in the world to develop an official layer for Google Earth.

Google Earth combines satellite imagery, maps, terrain and 3D buildings to provide in-depth, easily accessible geographic information.

Google has partnered with other organisations to develop "layers" for its popular Google Earth product, including National Geographic, the United Nations Environmental Program and Discovery Networks. This is, however, the first time it has worked with a tourism authority to create a layer.

The 100% Pure New Zealand layer on Google Earth will introduce and graphically illustrate Visitor Centres, 'Points of Interest' (towns) and 'Bubbles' (scenic highlights) and provide a link to www.newzealand.com for more extensive information, maps, links to accommodation, transport and activities.

Minister of Tourism Damien O’Connor says that while www.newzealand.com is very successful with more than 564,000 users in peak months, it is a huge opportunity to be associated with Google Earth and its user community. Google Earth has had 200 million unique users since it launched in June 2005.

"The partnership brings together Google’s technology, reputation and popularity and the award-winning newzealand.com’s credible and authentic content" said Mr O’Connor.

Further information: www.newzealand.com or www.earth.google.com

For screenshot images: Click here