Section R: The Audience Element
- Within this section:
- R.1. Rules for the Audience Element
- R.2. NZGLS Portal Vocabulary for Audience
Purpose of this section
This section outlines the rules for creating metadata records for the Audience element (number 18).
R.1. Rules for the Audience Element
R.1.1. Name
R.1.2. Definition
The target audience of the resource
R.1.3. Purpose
The Audience element describes the intended audience of a resource. It allows searchers to specify the particular audience they belong to, so only resources relevant to them get displayed.
It also allows searchers to decide whether a service or resource is worth accessing or retrieving.
R.1.4. Obligation
R.1.5. Element refinements
R.1.6. Encoding Schemes
NZGLS Portal vocabulary for Audience- included in this section
ANZSIC - Australian and New Zealand Standard Industrial Classification
NZSCO99 - New Zealand Standard Classification of Occupations 1999
NZSC - New Zealand Standard Classification for Age 1995
R.1.7. Default value
R.1.8. Scope and interpretation
A searcher could use this element to decide whether a resource was worth accessing or retrieving based on the audience the resource was designed for.
It can also be used by an agency to target a service or resource at a particular demographic or socioeconomic group.
Where a target audience is described using a numbered index, it is recommended that a common use term also be used, so that a searcher can use either the code or the term.
R.1.9. The role of Audience in the Portal
This element is used by the Portal to group resources relevant to particular communities of interest.
Displayed on metadata full record screen.
R.1.10.Examples
|
[NZSCO99] 12222 [Administration Manager] |
|
Auckland City dog owners |
|
Potential tertiary and secondary students |
R.2. NZGLS Portal Vocabulary for Audience
• All
• Business
• Community organisations
• Disabled
• Families
• Government
• Maori
• Migrants
• Rural
• Senior citizens
• Students
• Visitors
• Women
• Youth
Note that this list will be continually updated.
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